University of Twente Student Theses
Improving the user experience of brand portals by identifying the user needs and developing three patterns to improve the users’ personalized experience.
Klumper, Mayke (2022) Improving the user experience of brand portals by identifying the user needs and developing three patterns to improve the users’ personalized experience.
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| Abstract: | This study investigates if common preconditions can be found for a user friendly brand portal, so it can contribute to improve the brand performance of the organization of that brand portal. A contextual inquiry and paper prototype session are performed to investigate what the current user experience is in brand portals, and to explore the possible solutions identified problems. The results show that current brand portals mostly lack on the completeness and findability of information, and that users would like to have a personalized experience in the brand portal. Three personalization patterns are identified which can enhance the individual experience. The preconditions of these three patterns are expected to improve the user experience for the completeness and findability of information of brand portals in the future, and therefore as a consequence the brand performance. |
| Item Type: | Essay (Master) |
| Faculty: | ET: Engineering Technology |
| Subject: | 05 communication studies, 20 art studies, 85 business administration, organizational science |
| Programme: | Industrial Design Engineering MSc (66955) |
| Link to this item: | https://purl.utwente.nl/essays/89669 |
| Export this item as: | BibTeX EndNote HTML Citation Reference Manager |
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