University of Twente Student Theses


From single-use to reuse : development of a decision support tool for FMCG packaging

Hesseling, I. (2022) From single-use to reuse : development of a decision support tool for FMCG packaging.

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Abstract:The one-off nature of the majority of fast-moving consumer goods (FMCGs) contributes to a throwaway society in which linear flows are the norm. The consumption and mass production of FMCGs has put a strain on the environment, as it contributes to global waste issues and to the depletion of resources. Civilians, NGOs and entrepreneurs have become increasingly aware of the issues and are expressing their concerns. With this growing global demand for more sustainable packaging, the reusable packaging trend has emerged that could offer a promising alternative to single-use packaging. Given the high placement of reuse on the waste hierarchy, ladder reuse has the potential, when executed properly, to contribute to a more circular economy. Reuse slows material flows and is capable of prolonging the value of resources, therefore reducing waste and resource consumption. Reuse is not new, but it has been put back on the map as a more sustainable alternative. The reintroduction of reusable packaging systems has sparked interest among the member companies of the NVC Netherlands Packaging Centre. The NVC is an association of companies with 550 members representing companies throughout the whole packaging supply chain. This master thesis was executed on behalf of the NVC and had two main aims. The first aim was to determine the preferred conditions and requirements involved in the development of primary reusable packaging concepts. The second aim was to translate the results of the research into a decision support tool to guide NVC members in their decision-making process around reusable packaging. The focus is on business-to-consumer (B2C) settings, as research indicated that there is more knowledge on B2B than on B2C reusable packaging systems, thereby addressing the gap in literature. The following main research question was defined: What are the preferred conditions and requirements for reusable primary packaging systems (for e-commerce) in business-to-consumer markets and how can these be reflected in a decision support tool to guide NVC members in their development process?
Item Type:Essay (Master)
Faculty:ET: Engineering Technology
Subject:20 art studies, 51 materials science
Programme:Industrial Design Engineering MSc (66955)
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