University of Twente Student Theses
A framework to increase intention to invest in sustainable heating among Dutch homeowners
Pieterse, Remco (2022) A framework to increase intention to invest in sustainable heating among Dutch homeowners.
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| Abstract: | The Dutch government is fighting climate change by retrofitting homes with sustainable heating. Homeowners need to invest in systems themselves and thus play an important role in making the transition work. However, the transition is a social and technical challenge. Predicting homeowners’ intention to invest in sustainable heating is valuable for understanding more regarding their perceptions of this investment. By conducting an survey, intention to invest in sustainable heating and its predictors were studied. Four variations of intention were measured; long-term, short-term, while gas prices are high, and when the government offers more support. Data was collected utilizing convenience and snowball sampling and in collaboration with a network operator, distributing the survey among its employees. Results showed that intention to invest is highest while more support is given by the Dutch government, followed by long-term, while gas prices are high and short-term. Confidence intervals revealed differences between intention. Meaning, the intention is indeed highest while more government support is provided. Moreover, variations of intention are predicted by different factors. Long-term is predicted the most, followed by short-term, while providing more support, and with high gas prices. The takeaway is that intention to invest in sustainable heating is not so easily defined, along with its predictors. One intention is different depending on the situation. A framework is developed showing how the intention to invest in sustainable heating and its predictors differ. Governments could use the framework to influence the predictors, improving intention to invest in sustainable heating among Dutch homeowners. |
| Item Type: | Essay (Master) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 05 communication studies |
| Programme: | Communication Studies MSc (60713) |
| Link to this item: | https://purl.utwente.nl/essays/89736 |
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