University of Twente Student Theses


Motivators and barriers for SME suppliers in demand information sharing for forecasting

Vrieze, L.G.J. de (2022) Motivators and barriers for SME suppliers in demand information sharing for forecasting.

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Abstract:This research seeks to identify motivators and barriers that SME suppliers encounter for demand information sharing. Motivators and barriers in academic literature are only known for NGOs and large multinationals, therefore, this research aims to investigate the motivators and barriers in an SME context. The methodology consists of a literature review and a case study that includes 16 semi-structured interviews with representatives from suppliers in SMEs in various industries. The main motivators for demand information sharing identified in this research are disruptions in the supply chain and commodity market, industry-specific motivators, and believed increase in productivity. The main barriers to demand information sharing identified are barriers resulting from the covid pandemic, wait-and-see attitude from suppliers towards customers, and small customer size. Recommendations for future research include a study on the motivators and barriers on demand information sharing that customers of SME supplier’s encounter. A practical recommendation to SME suppliers and buyers includes the need to take initiative in process innovation, since SME suppliers in this research have a wait-and-see attitude towards process innovation. Following, companies that pursue information sharing should aim for low set-up cost and clear outcomes for the information sharing initiative.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
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