University of Twente Student Theses
Super Apps: Super desired or not? : an explorative study into the commercial potential of an Asian type ‘super app’ within the Netherlands.
Gelici, A.A. (2022) Super Apps: Super desired or not? : an explorative study into the commercial potential of an Asian type ‘super app’ within the Netherlands.
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| Abstract: | This research aims to achieve a greater understanding whether the super app concept could have success in western countries, just as shown in Asian countries, by building on existing scholarly and empirical work, and implementing the Design Thinking fundamentals and the TAM, from which theoretical and practical implications can be retrieved. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/90608 |
| Export this item as: | BibTeX EndNote HTML Citation Reference Manager |
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