University of Twente Student Theses
Influencing factors to join a social impact sports community
Kosters, Lisette (2022) Influencing factors to join a social impact sports community.
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| Abstract: | In a rapidly changing and uncertain world, more people long for something to hold on to; togetherness and meaning. Communities with like-minded people who share the same passion and can be trusted are an example of this and are becoming increasingly important. Various factors influence people's intention to set something in motion. The theoretical model of the extended Theory of Planned Behaviour appears to significantly predict people’s intention in terms of donating to charities. However, the model has never been used to explain people’s intention to become a member of a community and therefore become a donator of a non-profit organisation. The TPB model was extended with the determinants, membership, influence, need satisfaction and shared emotional connection from the Sense of Community Theory (SOC) model. In addition, the factor trust was added in order to study the determining factors in joining a community within a non-profit organisation. |
| Item Type: | Essay (Master) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 05 communication studies |
| Programme: | Communication Studies MSc (60713) |
| Link to this item: | https://purl.utwente.nl/essays/90682 |
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