University of Twente Student Theses


Balancing the supplier-hospital-physician relationship : a multi-case study research

Hulshof, N.L.M (2022) Balancing the supplier-hospital-physician relationship : a multi-case study research.

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Abstract:The procurement process of physician preference items (PPIs) is known as expensive activity for hospitals. Together, PPIs account for one-third of overall hospitals supply expenses. Clear evidence on how to align the procurements’ preferences with the physicians’ preferences is missing. Therefore, the goal of this study was to find how the purchasing department can gain physicians commitment to better align the purchasing strategies. The supplier-hospital-physician relationship was studied by means of interviews with both physicians and purchasing managers in Dutch hospitals. The results from the interviews were quite corresponding, as both parties indicated that they do not have a big issue with the misalignment between the purchasing department and physicians, but improvements on collaboration and communication would be useful. After analysing the results, four general solutions to the misalignment could be given, namely increasing transparency in terms of price, results, and added value, increase collaboration and communication with physicians, invest in sustainability, and implement gain sharing as a strategy. Next to that, a misalignment on sustainability was found between physicians and purchasing which should be investigated further.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
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