University of Twente Student Theses


CSR within Insurance Companies in Europe

Ruiter, B.M. (2022) CSR within Insurance Companies in Europe.

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Abstract:Nowadays, sustainability is seen as a main goal of the modern society, hence assessing the sustainable performance is becoming more important. Insurance companies have the ability to develop guarantees in order to minimize the risks for their customers, while also improving society and investing in its long-term growth. Adopting sustainable practices will help firms to gain competitive advantage over their competitors in the industry, while lowering systemic risk exposure and enhancing production and intensity. The purpose of this paper is to analyze the state-of-the-art of the corporate social responsibility (CSR) of insurance companies in Europe. This is done through a literature review and a case study, where the companies are assessed on their CSR performance. The case study resulted in the following ranking: AXA S.A.; Allianz Group; Zurich Insurance Group; Generali and Aegon. The performance of the insurance industry as a whole showed a steady increase over the five-year period, where the measure ‘diversity ratio’ caused most of this improvement. In addition, the results show that the state-of-the-art of insurance companies in Europe is quite good.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:83 economics, 85 business administration, organizational science
Programme:International Business Administration BSc (50952)
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