University of Twente Student Theses
The role of value proposition in the user engagement of effective eHealth platforms for Type 1 Diabetes patients
Fleiter, G. (2022) The role of value proposition in the user engagement of effective eHealth platforms for Type 1 Diabetes patients.
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| Abstract: | Digital platforms are making advanced progresses due to the growth of digitalization. Especially affected is the health care sector, which profits from new innovations and improvements in data storage. However, existing literature reasons that the user engagement of eHealth platforms for patients requiring services for controlling their disease are still relatively low. The focus of this study is on Type 1 Diabetes patients because blood glucose monitoring platforms are one of the most popular options if Diabetics want to control their chronical illness and to prevent any negative consequences. Multiple publications argue that in order to increase the user engagement of these platforms the right value propositions need to be identified, which match the patients’ needs and demands. This thesis examines the role of value proposition in the user engagement of effective eHealth platforms for Type 1 Diabetes patients. It was found that the concept of user experience plays an essential role, when linking value proposition with user engagement. Qualitative research was used, which consisted of semi-structured Interviews with nine participants, which were selected through a purposive sampling approach to gain valuable results. The outcomes show a significant influence of value proposition on user engagement. It was indicated that if the promises a company makes regarding the jobs the platform should conduct match with the users’ needs and demands the user experience is going to be positively influenced. The experience is then indicated via four components, which decide if the user will keep interacting with the platform or if disengagement will occur. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/90983 |
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