Motives of habitual entrepreneurs and angel investors

This paper aims to provide a deeper understanding of the motivation of entrepreneurs to become habitual entrepreneurs or angel investors. it also seeks to provide an explanation as to why habitual entrepreneurs and angels investors enter industries they are not experienced in. Through an extensive literature review key theoretical indicators such as entrepreneurial passion, sense of achievement, financial gain, importance of growth, social responsibility, opportunity selection was identified. a qualitative field study was conducted in which habitual entrepreneurs and angel investors were subjected to a semi structured interview. The results were interpreted via the content analysis method. It was found that habitual entrepreneurs and angel investors are not a homogenous group and although passion and a sense of achievement are identified as important motivational factors it is concluded that habitual entrepreneurs and angel investors have different motivations. The entry of previously unknown industries is largely explained by the identification of opportunities.