University of Twente Student Theses


The Impact of Social Media on Food Adaptation Among International Students

Wanagiri, A. (2022) The Impact of Social Media on Food Adaptation Among International Students.

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Abstract:The research topic is to create an understanding of the relationship between culture and social media, with a specific insight into the food domain within international students in the Netherlands. Creating an understanding of the impact that social media has on aiding international students to acculturate in a new food culture. Social media is a big part of modern society, and considering this, it can be utilized in order to create an effective and adaptable marketing strategy for organizations to be able to function and provide their products or services in any situation no matter the differences in culture, belief, and background. Food is a big part of a country’s culture and image; therefore, it has a degree of implication towards the overall adaptation process of an international student. This research will provide an additional point of view and understanding towards the topic of consumer acculturation. It explores the implications of the effect of social media towards international students and their food adaptation process.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:70 social sciences in general
Programme:International Business Administration BSc (50952)
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