University of Twente Student Theses
Environmental sustainability and its relationship with preferred customer status in the international fruit and vegetable industry
Endres, L.L. (2022) Environmental sustainability and its relationship with preferred customer status in the international fruit and vegetable industry.
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| Abstract: | This research focuses on the interaction between preferred customer status and environmental sustainability using eleven different viewpoints split up into two main samples. Data for this study was retrieved from eleven different companies, using the qualitative data collection method of questionnaires and summarising data analysis. During this study, benefits of preferred customers were identified as well as antecedents for supplier satisfaction. Some of which can be applied to the general supplier-buyer relationship while others were more market and product-related. The importance of environmental sustainability was recognised by all participants and the majority were willing to collaborate with their partners to achieve common goals. Environmental sustainability was not yet identified as a major reason for the award of preferred customer status but plays an important role in existing supplier-buyer relationships and therefore can have a positive impact on this relationship. Due to the research sample this study is limited to the fruit and vegetable industry and to three specific products within this market. In the future, more research might be conducted in other markets or regarding the geographic location of research samples. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/91242 |
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