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The Role of Habitual and Occasional Actions in Green Practices: Manipulating Ease of Retrieval towards Environmental Self-Identity and Pro-Environmental Behaviour

Leßke, Ruth (2022) The Role of Habitual and Occasional Actions in Green Practices: Manipulating Ease of Retrieval towards Environmental Self-Identity and Pro-Environmental Behaviour.

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Abstract:Responding to the dire need of more sustainable living, studies have investigated what factors determine PEBs and how they may be facilitated. Research suggests identity priming as a potent lever towards PEB, however the few studies that assess this use only self-reported behaviour as outcome variables and yield diverging results. The aim of this study was to investigate the causal link between EoR, ESI and PEB, as well as the role that habit plays in this relation. It was hypothesised firstly that EoR positively predicts ESI, secondly that this relation is moderated by the extent to which the retrieved behaviours are habitual, and lastly that ESI in turn positively predicts PEB. Data was obtained via an online questionnaire, where participants were allocated to conditions with either an easy or a difficult task of recollecting past environmental practices as an identity prime. No support was found for these hypotheses, however the manipulation check Perceived EoR did positively correlate with ESI, and additional analyses suggested that PEoR instead mediates the relation between Habit and ESI. Further research is needed to gain better understanding of this link, and of the mechanisms that determine whether green identity actually translates into green behaviour.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology BSc (56604)
Link to this item:https://purl.utwente.nl/essays/91243
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