University of Twente Student Theses


Motivations to adopt the A3 approach for private firms: An explorative case study

Horst, Mike (2022) Motivations to adopt the A3 approach for private firms: An explorative case study.

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Abstract:An approach of including stakeholders in strategy formulation and continuously improving it: "open strategizing", is gradually gaining more recognition. Open strategizing involves all stakeholders within an organization in the formulation of strategic plans and their realization. This approach is the opposite of the traditional top-down way of drawing up and implementing a strategy. The A3 approach to strategizing, developed by Dr. H.J. Doeleman, is within the public domain a widely adopted and recognized approach to the phenomenon of open strategizing. This study seeks to determine whether the A3 approach is also applicable to a private company and examines the motivations that might lead to the adoption of the A3 approach. This is done through an exploratory case study at private company X. In addition, the experiences, and motivations for working with A3 within three different municipalities are included in the analysis. The results from the case study show that transparency, inclusiveness, and business future are the three underlying motivations for private company X to possibly adopt the A3 approach. Comparing the motivations with those within the municipalities show that there is little difference in motivations between these sectors. In future studies, more research can be conducted on differences between sectors in terms of using open strategizing. The focus of the study is also on the ‘boundary systems’ lever of control that refers to putting guidelines on the behavior of employees so that the right activities are performed that contribute to the organizational goals. The study finds that a low presence of ‘the boundary systems’ stimulates the motivations of private company X to adopt the A3 approach.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
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