University of Twente Student Theses
Investigating perceived control, privacy values, and emotions in the context of smart home devices
Papke, Greta (2022) Investigating perceived control, privacy values, and emotions in the context of smart home devices.
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| Abstract: | Smart home devices are of ever growing relevance to the modern world and with a steadily increasing number of smart homes worldwide, they are no longer a concept of science-fiction, but a reality of our globalised life. This is shedding light on the significance of smart home technology, while also raising questions about related privacy implications and respective emotional responses of users. The aim of this paper is to first find out how privacy values may explain positive or negative emotions towards smart home devices and additionally, check for perceived control as a potential moderator influencing this relationship. For this purpose, a scenario study was developed with a between subjects design manipulating perceived control by providing the participants with one of two different scenarios. The aim was to create one high and one low control condition by which it can be observed how privacy values affect emotions based on the induced levels of perceived control. The results of 54 participants showed that firstly, privacy values have a negative influence on emotions towards smart home devices, and secondly that perceived control positively affects the emotions. Because the intended manipulation failed, perceived control was analysed without the manipulation. The results showed that perceived control as such indeed moderates the relationship between privacy values and negative emotions. In conclusion, privacy values and perceived control over personal data seem to be important factors in understanding users’ emotions towards smart home devices and should thus be further investigated. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 77 psychology |
| Programme: | Psychology BSc (56604) |
| Link to this item: | https://purl.utwente.nl/essays/91249 |
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