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Furhat Travelling the World : How Cultural Background Predicts Preference of Receiving Feedback from Social Robots

Aatil, Dalil (2022) Furhat Travelling the World : How Cultural Background Predicts Preference of Receiving Feedback from Social Robots.

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Abstract:This aim of this research paper is to investigate in what instances people prefer feedback provided by social robots considering different cultural backgrounds. This study examines the role of Hofstede’s cultural dimensions in receiving feedback from social robots as there is a lot of potential in effective time-utilization. The social robot that was used for this study is Furhat from Furhat Robotics provided by the BMS Lab of the University of Twente. Data was collected from surveys after participants (N=64) received feedback from the social robot on a task they had performed in front of Furhat. The aim of this study was to investigate in what instances people prefer feedback provided by social robots considering two of Hofstede’s cultural dimensions, Uncertainty Avoidance Index (UAI) and Long-Term Orientation (LTO). This study shows a significant positive relation between both UAI and LTO on people’s attitude towards receiving feedback from the social robot Furhat. This observatory research delivered some interesting findings and can be used as a starting point for future research on attitudes towards receiving feedback from social robots. Future research will likely hold important implications on what factors are important in the acceptance of feedback from social robots.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:02 science and culture in general, 05 communication studies, 50 technical science in general, 70 social sciences in general, 81 education, teaching
Programme:International Business Administration BSc (50952)
Link to this item:https://purl.utwente.nl/essays/91260
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