University of Twente Student Theses


To What Extent Does the National Culture of the Entrepreneur Affect His or Her Decision Making?

Wiesbrock, Philip Peter Werner (2022) To What Extent Does the National Culture of the Entrepreneur Affect His or Her Decision Making?

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Abstract:Entrepreneurs are existent all around the world. They all have different ideas and business practices, but they have one in common: all saw an opportunity right in front of their eyes and therefore started a business. However, entrepreneurs all have different ways of how they make decisions, not only from country to country, but also from individual to individual. This research paper will focus on how German entrepreneurs make decisions and how much they are affected by cultural values in their decision-making process. Regarding the cultural values, Hofstede’s five cultural dimensions will be a key theory in the process of this research, because these five dimensions enable us to compare the entrepreneur as an individual, with general scores given to the German population in each dimension. Further, for the decision-making process, this research is going to focus its efforts on Sarasvathy’s Causation and Effectuation process. Effectuation assumes that the individual does not start with a specific goal in his mind. Causation however assumes that the individual does start with a specific goal and a strategy in his mind and how to get to his goal. This research is going to be qualitative research, where the results of the interviews are going to be analyzed by a content analysis. The results of the five interviews performed in this research, reveal that entrepreneurs use both, effectuation and causation for their decision making, as well as that entrepreneurs all have different personality traits, meaning that one is individualistic, while the other one is collectivistic.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
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