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How Does an Organization’s Attitude towards Sustainability Influence the Strength of Its Buyer-Supplier Relationship? : A Case Study in the Dutch Fruit Juice Industry

Brummelhuis, Tom Gerardus Alphonsus (2022) How Does an Organization’s Attitude towards Sustainability Influence the Strength of Its Buyer-Supplier Relationship? : A Case Study in the Dutch Fruit Juice Industry.

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Abstract:Strong buyer-supplier relationships, as well as sustainability are increasingly recognized as important factors for organizations to stay competitive within a fast growing market. To identify the influences sustainability has on the relationship between buyer and supplier, in this thesis a dyadic approach is used, focusing on 4 interviews with Company X and its suppliers combined with information from peer-reviewed articles. The combination of the findings are drawing a conclusion on the most relevant aspects with focus on preferred customer status and key suppliers. The findings confirmed the link between sustainability and the strength between the buyer-supplier relationship, supported with antecedents and benefits of both preferred customer status and supplier satisfaction. Reciprocity and collaboration are most emphasized in this thesis as important factors and can be used as recommendation for managers on how to properly act in case of sustainable changes.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:https://purl.utwente.nl/essays/91289
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