University of Twente Student Theses
Retrieving Green : Environmental Group Identity in Ease of Retrieval Manipulations of Environmental Self-identity towards Pro-Environmental Behaviour
Tonini, Leandro (2022) Retrieving Green : Environmental Group Identity in Ease of Retrieval Manipulations of Environmental Self-identity towards Pro-Environmental Behaviour.
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| Abstract: | Growing global environmental concerns dictate that consumers behave more environmentally friendly, which produced a vigorous effort in psychological research to find ways to facilitate pro-environmental behaviour. Studies suggests manipulating self-identity to promote pro-environmental behaviour; however, few consider the influences of group identification on this endeavour. This study investigated whether ease of retrieval manipulation would positively impact environmental self-identity, if environmental self-Identity would positively predict pro-environmental behaviour, and whether the positive effect of ease of retrieval on environmental self-identity would be stronger for people that experience a stronger environmental group identity. A collaborative online survey employing a between-subjects design was conducted on a sample (N=98) of predominantly young German students. Participants were randomly distributed into two conditions featuring either an easy or difficult task of recalling pro-environmental behaviour. No support for the hypotheses was found. Further analysis found no influence of environmental group identity on the relationship between environmental self-identity and pro-environmental behaviour. Findings suggest that ease of recall-based manipulation of self-identity may not be influenced by group identification in an environmental context, which implies that future similar manipulation may be attempted regardless of the strength of environmental group identity. Further research on these factors is needed to confirm these implications. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 77 psychology |
| Programme: | Psychology BSc (56604) |
| Link to this item: | https://purl.utwente.nl/essays/91290 |
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