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In what ways does AI support the integration of ESG projects in leading companies within the automotive industry like Tesla, Ford, Audi, BMW, Porsche, and Mercedes?

Georgieva, Kremena (2022) In what ways does AI support the integration of ESG projects in leading companies within the automotive industry like Tesla, Ford, Audi, BMW, Porsche, and Mercedes?

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Abstract:The purpose that this bachelor thesis serves is to shed light on the artificial intelligence-sustainability projects of companies like Tesla, Ford, Audi, BMW, Porsche, and Mercedes. This research first introduces the reader to relevant concepts such as Corporate Social Responsibility, Artificial intelligence, ESG projects and sustainability, as well as provides a comparison of the views on CSR of two of the most influential people on the topic- Carroll and Bhatacharya. As artificial intelligence is headly beginning its journey as a technological breakthrough without a substitution, sustainability does not give up to it. With its help, car companies are trying to be more sustainable, while simultaneously digitalizing the majority of their company operations. These operations (or activities) are analyzed in a more detailed manner in the second part of this report, where a summary of their AI-Sustainability projects is presented. What this study shows is that all of the analyzed companies are focusing their projects on reduction of CO2 emissions as well as diminishing of supply chain sustainability risks, and the approaches they take towards these goals are somewhat similar.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:70 social sciences in general
Programme:International Business Administration BSc (50952)
Link to this item:https://purl.utwente.nl/essays/91321
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