University of Twente Student Theses
Firm’s motives to adopt the A3 approach for open strategizing
Tuitert, M.G.A. (2022) Firm’s motives to adopt the A3 approach for open strategizing.
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| Abstract: | Open strategizing is becoming increasingly popular among scholars and practitioners. The term ‘open strategy’ describes a strategic approach that widens strategy development to include all stakeholders. Furthermore, it improves commitment and understanding in strategy implementation. The A3 approach, developed by Dr. H.J. Doeleman, is an application of the principles of open strategy that is already widely adopted in the public sector in The Netherlands. The adoption in the Dutch private sector does lag behind. This fact prompted this study to gain insight into the motivations of a private company to adopt the A3 approach. This study aims to create a better understanding of the applicability of the A3 approach in the private sector. An exploratory case study was invoked in which we examined the motives within a private childcare company in The Netherlands. Two interviews are additionally conducted with strategy-responsible staff members of two public housing corporations who have experience with the A3; we did so to gain insight into their motivations for adopting the approach and their experiences. The results of the study show that the motivations for company X to adopt the A3 approach are expected improvements in the clarity of strategy development and implementation, improved strategic involvement of employees, enhanced communication effectiveness, improvement of progress monitoring, the introduction of a continuous improvement cycle, and better alignment of the strategic plans with the current situation of the company. A comparison to the motivations of the public housing corporations shows correspondence between the two sectors. The introduction of a continuous improvement cycle and better alignment of the strategic plans with the current situation of the company are two motivations that are only found in company X. Additionally, the study finds that the low presence of the interactive systems lever of control within company X positively influences its motivations to adopt the A3 approach. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/91330 |
| Export this item as: | BibTeX EndNote HTML Citation Reference Manager |
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