University of Twente Student Theses


Improving individual idea generation with the selective brainwriting technique

Nelissen, E.R. (2022) Improving individual idea generation with the selective brainwriting technique.

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Abstract:In a growing competitive environment, innovation has become increasingly important for many organizations. Several different idea generation techniques have been researched, of which brainstorming and brainwriting are the best known. In the field of brainwriting, the anonymous and non-anonymous idea generation techniques have been thoroughly investigated. However, both techniques showed some disadvantages. Free-riding complicated the idea generation process for the anonymous technique, while evaluation apprehension showed to be a disadvantage of the non-anonymous technique. This paper focused on a combination of the two aforementioned techniques, the selective anonymous technique. The paper aimed to investigate whether the selective anonymous technique surpasses the other two techniques regarding (1) the number of ideas generated, (2) the average quality of ideas generated, and (3) the best idea quality generated. Although for answering the research questions and the corresponding hypotheses no significant relationships have been found, the quality measure purchase intent showed a significant effect on the best-generated ideas, just as the variables free-riding and evaluation apprehension on idea quantity. The findings could be of importance for businesses and future research.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Programme:International Business Administration BSc (50952)
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