University of Twente Student Theses
What is really your Excuse? : Exploring how Millennials cope with Attitudinal-Behavioral Gaps in the Domains of Health and Sustainability
Meijerink, J.J. (2022) What is really your Excuse? : Exploring how Millennials cope with Attitudinal-Behavioral Gaps in the Domains of Health and Sustainability.
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| Abstract: | Health and sustainability show to be increasingly important values in the consumer market and many millennials express concerns for their physical health and future of our planet due to increasing issues surrounding public health and the environment. In order to encourage healthier and more sustainable food and drink consumption, it is needed to understand how individuals cope with deviating behavior, which is not always a result of preferences but can also be unconscious decision-making. The purpose of this study is to explore the attitudinal-behavioral gap and examine which dissonance reduction strategies are used in both of the domains. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 05 communication studies |
| Programme: | Communication Studies BSc (56615) |
| Link to this item: | https://purl.utwente.nl/essays/91399 |
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