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Let's talk about employee engagement : measuring a German company's initiatives to increase their employees engagement

Kumar, M.A.H. (2022) Let's talk about employee engagement : measuring a German company's initiatives to increase their employees engagement.

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Abstract:The aim of this study it to examine the factors influencing employee engagement and to review whether the initiatives of a German Manufacturing Company to increase employee engagement and their attractiveness as an employer are effective. For this, the effect of (1) perceived organizational support, (2) the opportunity to feed views upwards, (3) the senior management receptiveness to verbal contributions of employees, (4) and the satisfaction of provided engagement related resources on the intention of employees to engage within a German Manufacturing company, and whether that has an effect on the perceived employer attractiveness. Further, the mediating role of employee engagement between the predictors and outcome is investigated. A paper survey among the employees of the German Company (N=153) was conducted. The participants were asked for their evaluation on their satisfaction with the provided resources by the company. The results show that in a traditional auto manufacturing German company employees prefer to have resources where they could engage with the organization as well as direct praise having an influence on the employee’s engagement. This research provides insights into the theoretical limitation of engagement’s definition and how can the German company reevaluate their engagements project in the light of the new findings on what motivates employees to engage with their organization. Keywords: Employee engagement, employer attractiveness, employee voice, perceived organisational support
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Communication Studies BSc (56615)
Link to this item:https://purl.utwente.nl/essays/91409
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