University of Twente Student Theses


Website navigation structures : eliciting mental models using card sorting

Mino, E. (2022) Website navigation structures : eliciting mental models using card sorting.

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Abstract:In the time of COVID-19 pandemic, health has become an even more important subsection of e-government. To best aid user’s navigation in these sites, the information must be structured in a way that is intuitive to them. One way of doing this is by making the website information architecture match the mental models of the users. In this study, card sorting was used to elicit mental models from a group of 36 participants. This determines a natural navigational structure of this domain and can be used in making redesign recommendations for the GGD Twente website. A group of 40 items were selected from 10 GGD sites and an online open single level card sorting task was conducted. The data was analyzed qualitatively through heatmaps, and seven different categories were found. Some of the categories, such as Parenting and Childcare, Sexual Health, Travel Advice, Violence and Abuse, COVID-19, had generally high agreement levels between participants. Two of the categories, Housing and Environment and Health and Lifestyle had lower agreement levels and were seen as more ambiguous. In comparing with the website of GGD Twente, the navigational structures largely match that of our results and few clear recommendations can be made. The results of this study can assist future research in clarifying the user’s mental model of this domain.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology BSc (56604)
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