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The effect of the ease-of-retrieval manipulation on perceived knowledge and information seeking : is the reliance on the feeling of ease conditional on self-regulatory orientation?

Kartaun, E. (2022) The effect of the ease-of-retrieval manipulation on perceived knowledge and information seeking : is the reliance on the feeling of ease conditional on self-regulatory orientation?

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Abstract:An online experiment was conducted to test the effect of the ease-of-retrieval manipulation on perceived knowledge and information seeking. Perceived knowledge is a key predictor of information seeking in conceptual models like the Risk Information Seeking and Processing Model (RISP). However, the relevance of perceived knowledge to influence information seeking has rarely been tested by manipulating the variable directly. Moreover, in this study, it was hypothesized that the mediation of the ease-of-retrieval manipulation via subjective ease is conditional on an individual's self-regulatory orientation. It was assumed that the feeling of ease is perceived as more relevant by promotion- than by prevention-focused individuals. Participants (N = 138) were randomized to one of the two ease-of-retrieval conditions (few vs. many). The results of the moderated mediation analysis showed a significant indirect-only mediation via subjective ease. Against expectations, the reliance on the feeling of ease was not more pronounced for promotion- than for prevention-focused participants. Also, perceived knowledge did not predict information-seeking behaviour presumably due to a floor effect of the outcome variable. In sum, the ease-of-retrieval effect was replicated but the manipulation of perceived knowledge did not affect information-seeking behaviour. Avenues for future research are discussed.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology BSc (56604)
Link to this item:https://purl.utwente.nl/essays/91447
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