University of Twente Student Theses
Website Navigation Structures : Eliciting Mental Models of Dutch E-Government Websites Using Card Sorting
Kunert, Jona Sabrina (2022) Website Navigation Structures : Eliciting Mental Models of Dutch E-Government Websites Using Card Sorting.
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| Abstract: | The purpose of this research is to give design recommendations for a navigation structure for Dutch e-government websites based on the GGD. A navigation structure that is congruent to the mental model of the average user enables them to find information on websites easily and intuitively (Schall, 2014). Therefore, the mental model of the average user had to be elicited which was done by using a remote, open card sort. Card sort studies give an insight into the way participants would expect to find information on a website. After applying participant exclusion criteria to the data of initially forty-five participants, thirty-seven participants were included in the study, of which nine were Dutch and twenty-eight were from other countries. In general, no large difference between the proposed and the existing navigation structure could be determined. Instead, minor changes are suggested which could positively influence the browsing performances of users. In addition, the study aimed to analyse the influence of the cultural background on the mental model of the user. Although one could argue that the small sample size makes the results less representative, intriguing differences in the mental model were detected, which are valuable for further research. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Programme: | Psychology BSc (56604) |
| Link to this item: | https://purl.utwente.nl/essays/91458 |
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