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How peer pressure and the fear of COVID-19 influence alcohol consumption among university students after the pandemic

Huster, Lena (2022) How peer pressure and the fear of COVID-19 influence alcohol consumption among university students after the pandemic.

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Abstract:Since the restrictions of the COVID-19 pandemic have been lifted, students started to attend university in person again and met other peers. As this is known to cause peer pressure, and peer pressure, is associated with changes in alcohol consumption, this study aimed at exploring the influences of different social variables like fear of COVID-19 and peer pressure after the restrictions have been rescinded, on alcohol consumption among students in the Netherlands and Germany. Data was collected by using an online survey and convenience sampling (n = 98). The survey consisted of the Alcohol Use Disorder Identification Test (AUDIT), the fear of COVID-19 scale, the peer pressure and conformity questionnaire and some questions about demographics. The survey was created using Qualtrics, and the data were analysed using IBM SPSS. Two regression analyses, a moderation analysis with Hayes PROCESS and Pearson correlations were conducted to investigate the relationships between fear of COVID-19, peer pressure and alcohol consumption. Moreover, the variable gender was included in the models to investigate gender-related differences regarding alcohol consumption among university students.The findings of the present study indicated that peer pressure indeed influences students’ alcohol consumption after the COVID-19 restrictions have been lifted. No significant relationship was found between fear of COVID-19 and alcohol consumption. Moreover, no significant moderation effect of fear of COVID-19 on the relationship between peer pressure and alcohol consumption was established. The only significant relationships that were found were between gender and alcohol consumption and peer pressure and alcohol consumption and gender and fear of COVID-19. The study indicated an influence of peer pressure on alcohol consumption among university students and highlighted the importance of further investigating other social factors that contribute to the consumption patterns of students after the COVID-19 pandemic.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology BSc (56604)
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