Understanding textual interpretations with and without emoji

To date, several studies have been conducted on the interpretations of emoji in isolation or context. However, the analysis of the combination of the two is lacking. This study examines how emoji could change the meaning with which people interpret a certain message. Next to that, the relationship between gender or ASD (ASD or ASD within the family) and the interpretation of these messages is examined. A sample of 48 participants (aged between 18 to 25 years) were asked for their interpretation in a survey which contained 10 made-up sentences. Research showed that the use of emoji change the valence with which people interpret a certain message. Regarding gender and ASD, no main effect occurred. The results emphasize the importance of using emoji during online conversations as it can contribute to a better understanding of a message and therefore avoid communication challenges.