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A valuable user experience : Utilizing the Q-method as a Human-Centered Design approach to enhance the user experience

Dubbelink, S. I. (2022) A valuable user experience : Utilizing the Q-method as a Human-Centered Design approach to enhance the user experience.

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Abstract:Although the approach of Human-Centered Design (HCD) is often proven to be successful, the research methods used often focus on problem solving rather than assisting users in activities. This is due to unclear guidelines on how to use these methods. The aim was thus to find out if the Q-method can successfully be applied to elicit user requirements: To what extent can the Q-methodology be utilized as a HCD approach to identify customer segments and needs to develop digital interfaces that enhance the customer experience? This research utilized the Q-method and a focus group to answer the research questions. The results showed that four distinctive user segments exist; those who value (1) information availability, (2) usability, (3) visual and emotional appeal, and (4) service representatives. Both the participants and the company evaluated the method positively. They added that post-sorting interviews and, if possible, existing data are needed to understand the behavior and choices of users. It can be concluded that the Q-method has potential as a HCD method. However, more research is needed on optimizing the use of the Q-method in HCD, the extent of its application, and its performance in comparison to current HCD methods.
Item Type:Essay (Master)
Clients:
Chatkracht
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Communication Studies MSc (60713)
Link to this item:https://purl.utwente.nl/essays/91880
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