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Reducing Speciesism : An Intervention Towards Changing People’s Attitudes and Behavioural Intentions

Banach, N. (2022) Reducing Speciesism : An Intervention Towards Changing People’s Attitudes and Behavioural Intentions.

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Abstract:Two studies were conducted to explore the effectiveness of an intervention, a video about switching roles between humans and animals, on participants’ attitudes and behavioural intentions to reduce the hurting of animals. It was expected that participants in the intervention condition (with the video) had a reduced speciesist attitude compared to the control condition (with no manipulation). Furthermore, it was expected that participants in the intervention condition had reduced behavioural intentions that are hurting animals compared to the control condition. In Study 1, participants were randomly assigned to the intervention condition or control condition. Participants' demographics, speciesist attitude, behavioural intentions, and actual behaviour (signing a petition) were measured. Findings showed that participants in the intervention condition intended to change their behaviour towards behaviour to reduce the hurting of animals more strongly than participants in the control condition but there was no effect on attitude and actual behaviour. Study 2 aimed to replicate these findings and investigated the underlying mechanisms (perspective-taking towards the treatment of animals, feelings of injustice, and awareness of common practices of animals) on the intention for behavioural change. The findings were indeed replicated. Feelings of injustice was found to be a mediator for behavioural intentions.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology MSc (66604)
Link to this item:https://purl.utwente.nl/essays/91915
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