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Smart and sustainable mobility at once? How mobility-as-a-service models contribute to sustainable mobility. A case study about the “Easy to Be” model in Gothenburg.

Seyfettinoglu, S. (2022) Smart and sustainable mobility at once? How mobility-as-a-service models contribute to sustainable mobility. A case study about the “Easy to Be” model in Gothenburg.

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Abstract:Urban areas today experience tremendous mobility challenges including traffic congestion, increasing greenhouse gas emissions, and inefficient transport systems. Continuously growing population in cities, in combination with the consequences of climate change, present key challenges in transportation, calling for sustainable and efficient mobility solutions. In recent years, the concept of Mobility-as-a-Service (MaaS) has gained global attention, both from public authorities and private transport agencies. Driven by technological developments, MaaS offers a seamless trip by combining different transport services into one digital interface. By providing an alternative to private car ownership, MaaS envisions to offer a promising sustainable mobility solution. However, empirical research on concrete MaaS developments from a sustainability perspective is scarce. To address this knowledge gap, this study analyzes the MaaS initiative of EC2B in Gothenburg based on sustainability criteria. The study is guided by the following research question: In what ways does the EC2B Mobility-as-a-Service project within the European Union’s IRIS Smart City program in Gothenburg, contribute to sustainable mobility? The findings of the in-depth interviews carried out in this thesis reveal that the EC2B project fulfills several sustainable mobility aspects. First, the MaaS model predominantly generates environmental benefits and decreases transport related CO2 emissions. Second, the EC2B pilot provides a positive societal impact by constituting an accessible and affordable mobility alternative. Last, by developing a functional business model and generating new customers, EC2B produces economic advantages. Therefore, the EC2B project can be classified as a promising sustainable mobility option, which thus calls for scaling up the model to tackle larger urban mobility challenges.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:02 science and culture in general, 43 environmental science, 70 social sciences in general, 88 social and public administration, 89 political science
Programme:Management Society and Technology BSc (56654)
Link to this item:https://purl.utwente.nl/essays/91944
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