University of Twente Student Theses
Dutch consumers' perspective on information privacy in the post-GDPR era : an exploratory study
Hendrikx, S.H.E. (2022) Dutch consumers' perspective on information privacy in the post-GDPR era : an exploratory study.
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| Abstract: | Objective – As of now it is unclear whether consumers find that the GDPR has achieved its goal of improving information privacy. This study aims to explore consumers’ online experiences with and perceptions of information transparency, information control, and information security in the post-GDPR era, thereby providing an initial understanding of consumers’ view on the matter. Method – A quantitative online survey research method was adopted. A survey was developed and distributed to a sample of 300 respondents via an online recruitment platform. Descriptive analyses and univariate analyses of variance were performed to examine the data. Results – The results suggest that, generally, respondents perceive information transparency, control, and security to be low. They also show that individual characteristics affect information privacy perceptions. Privacy concern in particular was found to have significant effects. Specifically, as respondents’ level of privacy concern increases, their perceptions of information transparency, control, and security decrease. Conclusion – Consumers’ perceptions of the level of information transparency, control, and security provided by websites remain rather low. Some individual characteristics appear to affect consumers’ information privacy perceptions, albeit to varying extents. This study’s findings suggest that the GDPR’s goals have not (yet) been achieved, at least not in the eyes of consumers. |
| Item Type: | Essay (Master) |
| Clients: | Adwise - Your Digital Brain |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Programme: | Communication Studies MSc (60713) |
| Link to this item: | https://purl.utwente.nl/essays/92081 |
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