University of Twente Student Theses
How to design an account-based marketing campaign for TwenPack?
Nijhuis, T.A. (2022) How to design an account-based marketing campaign for TwenPack?
|
PDF
2MB |
| Abstract: | TwenPack wants to gather more B2B customers for their E-fulfilment services. They want to achieve this goal by using a rather new marketing strategy: Account-Based marketing. In this GP, this marketing strategy is executed and a marketing campaign is designed for TwenPack. This campaign consists of an interactive video for TwenPacks homepage. If evaluating and iterations continue, TwenPack could profit from this marketing strategy. |
| Item Type: | Essay (Bachelor) |
| Clients: | TwenPack |
| Faculty: | EEMCS: Electrical Engineering, Mathematics and Computer Science |
| Subject: | 05 communication studies, 50 technical science in general |
| Programme: | Creative Technology BSc (50447) |
| Link to this item: | https://purl.utwente.nl/essays/92110 |
| Export this item as: | BibTeX EndNote HTML Citation Reference Manager |
Show download statistics for this publication
Show download statistics for this publicationRepository Staff Only: item control page