University of Twente Student Theses
Designing an online community platform to expand the Logue CL-1 value proposition
Hall, M.R. van der (2022) Designing an online community platform to expand the Logue CL-1 value proposition.
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| Abstract: | The goal of this project is to explore and determine how Logue can expand the value proposition of their product, the Logue CL-1, with an online community. Since Logue is a start-up they want to use an online community to gain and attain a user base for their product. Research showed that an online community is an effective way of achieving the goal of Logue and what the online community should consist of to be a success. A platform was created for this online community based on a user centred design. The needs of stakeholders were implemented gathered from interviews in combination with requirements of Logue. The platform that was created is a place where users can share ‘mappings’, music, give each other feedback and to have fun with other digital music producers. The prototype of the platform was tested with stakeholders and results turned back positive. The community feeling was present, the design was clear and fitting with the corporate identity of Logue and participants got excited about using the platform themselves in combination with a Logue CL-1. In addition, the prototype was positively received by Logue. They see potential in the concept and are thinking of realising the prototype in the near future. |
| Item Type: | Essay (Bachelor) |
| Clients: | Logue |
| Faculty: | EEMCS: Electrical Engineering, Mathematics and Computer Science |
| Subject: | 05 communication studies |
| Programme: | Creative Technology BSc (50447) |
| Link to this item: | https://purl.utwente.nl/essays/92129 |
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