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The Effects of Instagram Usage on Subjective Well-being among Millennials: A Cross-cultural Study of the Netherlands and Kenya

Ouko, Melissa (2022) The Effects of Instagram Usage on Subjective Well-being among Millennials: A Cross-cultural Study of the Netherlands and Kenya.

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Abstract:The increase in the use of social networking sites (SNSs) such as Instagram has resulted in a plethora of negative effects towards millennials’ mental health. In relation to this, studies have identified depression, low self-esteem, and loneliness among the negative effects that arise from increased SNS usage. However, certain scholars refute such claims with research that reflects no relation between SNS usage and users’ well-being. These inconsistencies in findings have brought forth the need for more research to understand the effects of Instagram usage on millennials’ subjective well-being. To investigate this effect, this study considered four mediators including social capital, relational closeness, social comparison, and envy. These mediators were included in the model as they had the potential to better explain the relationship between Instagram use and subjective well-being. As previous studies on this relationship have primarily focused on Western countries, it is equally important to understand the moderating role of culture. Considering prior research on culture as a moderator is scarce, this research aimed to fill the gap with a cross-cultural study. These aspects were explored with the individualism-collectivism level differences and with national culture differences among millennials from the Netherlands and Kenya.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Communication Studies MSc (60713)
Link to this item:https://purl.utwente.nl/essays/92143
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