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Designing an engaging marathon track technological experience for runners and spectators

Gaytan Alvizo, A. (2022) Designing an engaging marathon track technological experience for runners and spectators.

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Abstract:Long-distance running events (LDRE) have increased in popularity thanks to the recent awareness of the importance of physical activity, attracting an increasing number of amateur runners and spectators over the last decade. Since the Enschede Marathon (EM) organizers are interested in enhancing their event engagement, this thesis explores how to design an engaging technological experience by mediating social interactions during an LDRE. The proposed design methodology includes steps and tools to improve a sports experience from service and interactive technology design perspective. By understanding every element and viewpoint of the running experience, the marathon technology market, and the specific EM context, this project developed the Virtual Spectator concept for the EM track. The prototype was adapted and tested during the Batavierenrace to test its technical effectiveness and user impact. The proposed methodology steps can adjust to other medium-sized LDREs. Furthermore, it allows other LDRE organizers to understand their users and context while meeting the organization's goals. Finally, the methodology applied through the context of the Enschede Marathon serves as an example of the framework's use, where the prototype Virtual Spectators concept enables runners and spectators to connect over the distance during the most challenging part of the race.
Item Type:Essay (Master)
Clients:
Enschede Marathon, Enschede, Netherlands
Faculty:ET: Engineering Technology
Subject:50 technical science in general
Programme:Industrial Engineering and Management MSc (60029)
Link to this item:https://purl.utwente.nl/essays/92193
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