University of Twente Student Theses


The influence of uncertainty avoidance on health risk-information seeking

Rah, K.E. (2022) The influence of uncertainty avoidance on health risk-information seeking.

[img] PDF
Abstract:In order to test the effect of Ease of Retrieval manipulation on Information Seeking and Perceived Knowledge mediated by Uncertainty Avoidance, an online experiment was conducted. Perceived Knowledge is a major predictor of information seeking according to RISP. There has been only limited research about the direct effect of manipulating Perceived Knowledge in the model. Additionally, it was hypothesized that Uncertainty Avoidance of Hofstede’s Cultural dimensions has a mediating effect on the effect of Perceived Knowledge on Information Seeking. The 138 participants were randomized into one of the two Ease-of-Retrieval conditions. A moderated mediation analysis was used, which showed no significant results. The non-significant results might be explained by the fact that the health risk was for most participants not self-relevant. Missing self-relevance can be one of the main factors for the EoR manipulation to not work as planned.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology BSc (56604)
Link to this item:
Export this item as:BibTeX
HTML Citation
Reference Manager


Repository Staff Only: item control page