University of Twente Student Theses
The influence of uncertainty avoidance on health risk-information seeking
Rah, K.E. (2022) The influence of uncertainty avoidance on health risk-information seeking.
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| Abstract: | In order to test the effect of Ease of Retrieval manipulation on Information Seeking and Perceived Knowledge mediated by Uncertainty Avoidance, an online experiment was conducted. Perceived Knowledge is a major predictor of information seeking according to RISP. There has been only limited research about the direct effect of manipulating Perceived Knowledge in the model. Additionally, it was hypothesized that Uncertainty Avoidance of Hofstede’s Cultural dimensions has a mediating effect on the effect of Perceived Knowledge on Information Seeking. The 138 participants were randomized into one of the two Ease-of-Retrieval conditions. A moderated mediation analysis was used, which showed no significant results. The non-significant results might be explained by the fact that the health risk was for most participants not self-relevant. Missing self-relevance can be one of the main factors for the EoR manipulation to not work as planned. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 77 psychology |
| Programme: | Psychology BSc (56604) |
| Link to this item: | https://purl.utwente.nl/essays/92218 |
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