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Make Science Make Sense for General Audiences: A Study to Compare Storytelling Elements in Videos and Blogs

Bloemendal, Daniël (2022) Make Science Make Sense for General Audiences: A Study to Compare Storytelling Elements in Videos and Blogs.

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Abstract:Scientific literature is becoming increasingly unreadable due to the use of jargon and a formal writing structure. The field of science communication tries to counter these effects by communicating science through different formats. Thus, science is made more understandable to audiences not used to reading scientific papers. The effects of blogs and videos are investigated in the presence or absence of storytelling, to determine whether the science communication format or the addition of narratives affect comprehension and perceived pleasantness. Results showed significant differences in the means of both format and storytelling on perceived pleasantness (attitude), and in the means of storytelling on comprehension. No interaction effect was found between format and storytelling. Blogs without storytelling result in significantly higher perceived pleasantness (attitude) and comprehension than narrative videos do. More research is needed to replicate these results more reliably, and follow up on the gaps that have been stated by this study. It is suggested that factual blogs are more efficient at communicating science than narrative blogs because authors can be more contextual and give their readers more time to process the information at their own rate.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:01 general works, 02 science and culture in general, 05 communication studies
Programme:Communication Studies MSc (60713)
Link to this item:https://purl.utwente.nl/essays/92256
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