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Exploring the unknown : anomalies in the customer journey

Uelsen, A.C.A. van (2022) Exploring the unknown : anomalies in the customer journey.

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Abstract:This thesis explores anomalies in the customer journey and identifies ways of anticipating on anomalies. The results show three different types of anomalies in the customer journey, while simultaneously highlighting the flexibility that is needed in anticipating on anomalies.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:https://purl.utwente.nl/essays/92437
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