University of Twente Student Theses
The relationship between perceived loneliness and video on demand watching behaviour. A secondary analysis of an experience sampling study.
Wilde, N.N. de (2022) The relationship between perceived loneliness and video on demand watching behaviour. A secondary analysis of an experience sampling study.
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| Abstract: | Background: In the past years, there has been a growth in Video on Demand (VoD) watching behaviour, especially among young adults. Multiple studies have tried to explore potential predictors and consequences of VoD watching since concerns about a decrease in mental health due to this behaviour have grown as well. This post-hoc Experience Sampling Method (ESM) study aimed to explore the association between perceived loneliness and VoD watching behaviour among students over time in more detail. Methods: For 14 days, 56 students were asked to use the application Ethica to daily report the amount of time and episodes they had watched the day before and twice a day to indicate their level of perceived loneliness. They also filled out a baseline questionnaire in which trait emotional stability and trait loneliness were measured. Linear mixed models (LMM) were used to explore the between- and within-person associations between VoD watching behaviour and state loneliness, and the potential moderating effect of trait emotional stability. Results: The results showed that state loneliness and trait loneliness in this study weakly correlated with each other over time (β =.21, SE =.07, p<.01). Higher levels of perceived loneliness among students were significantly associated with a small increase in both indicators of VoD watching behaviour on the same day on the within-person level (hours watched (β=.09; p=.02), episodes watched (β=.08; p<.01)). There were no significant associations found between state loneliness and VoD watching behaviour the day before, on either the between- or within-person level. The personality trait emotional stability had no significant moderation effect on the relationship between the perceived loneliness and VoD watching behaviour. Conclusion: The findings have shown that VoD watching behaviour was not significantly associated with levels of perceived loneliness among students the next day. However, higher levels of perceived loneliness were significantly associated with a small increase in VoD watching behaviour on the same day. Further explorations of this association indicated that this was mostly driven by a within-person relationship, meaning that participants that reported feeling more lonely than their average also tended to watch slightly more that day. The personality trait emotional stability had no significant moderation effect on the relationship between perceived loneliness and VoD watching behaviour. Keywords: Binge-watching, VoD watching behaviour, experience sampling method, state loneliness, trait loneliness, emotional stability |
| Item Type: | Essay (Master) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Programme: | Psychology MSc (66604) |
| Link to this item: | https://purl.utwente.nl/essays/92452 |
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