University of Twente Student Theses


Choosing for local foods : using videos in online menu cards

Bolk, M.J.A. (2022) Choosing for local foods : using videos in online menu cards.

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Abstract:In recent years, the usage of digital signage and mobile devices to order food has increased. While also used in physical food establishments, they play a more significant role on online meal delivery platforms. Due to the absence of physical factors like room ambiance and interior design, more information about the establishment has to be conveyed through the online menu card. One advantage over the traditional paper medium, is the opportunity to display moving imagery. Two studies were conducted to investigate the influence of videos on food choice and how they can be used to let customers order more local foods. The videos were able to attract the participants attention and aided them in the evaluation of food choices. 52.4% of the participants chose for a food item featuring a video. By highlighting the benefits of local foods, between 52.9 and 59.7\% of the participants chose an item featuring local ingredients. While tastiness was an important factor on purchase intent for all participants, the environmental impact of the food was only a significant factor for ones that cared about that. Local foods were perceived to be better for the environment by default, but not more tasty compared to global foods.
Item Type:Essay (Master)
Faculty:EEMCS: Electrical Engineering, Mathematics and Computer Science
Subject:01 general works
Programme:Interaction Technology MSc (60030)
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