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Barriers and Drivers for Businesses to Adopt Rooftop Solar Power Systems : a qualitative research among businesses with, and without, rooftop-PV.

Pieloor, Heleen (2022) Barriers and Drivers for Businesses to Adopt Rooftop Solar Power Systems : a qualitative research among businesses with, and without, rooftop-PV.

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Abstract:Countries all around the world are working toward an increase of renewable energy. The Dutch national government set ambitious goals that municipalities have to realise. Due to concerns regarding biomass and wind turbines as renewable energy sources, most municipalities focus on solar power. Many businesses have large rooftop surfaces suitable for solar panels, but most of this potential is still unutilised. In-depth semi-structured interviews were conducted with businesses that already have solar panels on their rooftops and businesses that do not have solar panels yet. A total of 15 interviews were conducted. Various barriers and motives play a role in the decision-making process of businesses. Frequently mentioned factors include level of knowledge, financial realisation, technical aspects, and experiencing intrinsic motivation to be sustainable. Overall, the influencing factors did not differ greatly among businesses with and without rooftop-PV. The findings show that there is always a multitude of factors that influence the decision-making process. Most respondents wished to install solar panels but had to wait for the right moment to do so, such as rooftop renovations or stakeholder demands. Rooftop solar panel installations are often seen as more complicated than expected due to, for example, rooftop modifications and strength assessments costing more time and money than anticipated. However, this does not seem to stop businesses as their wish to operate more sustainably overshadows financial and operational concerns.
Item Type:Essay (Master)
Clients:
Gemeente Enschede, Enschede, the Netherlands
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Communication Studies MSc (60713)
Link to this item:https://purl.utwente.nl/essays/92563
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