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Mainstreaming P2P electricity markets on the community level

Last, C. (2022) Mainstreaming P2P electricity markets on the community level.

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Abstract:Peer-to-peer (P2P) electricity markets are an alternative electricity market design allowing for a more consumer-centric model of the electricity market. Households are highly significant in this market design, but in-depth research on their roles in making P2P electricity markets a viable alternative to the current Dutch electricity market design is limited. This study aims to fill this knowledge gap by determining the attitudes of Dutch households toward P2P electricity markets. I apply the theory of institutional logics to describe how households' attitudes characterized by a conservative or egalitarian logic differ. My results indicate that conservative households generally have a moderately low willingness to participate, influenced by a realistic attitude towards P2P electricity markets. In contrast, egalitarian households generally have a high willingness to participate, influenced by an optimistic attitude towards P2P electricity markets. P2P electricity markets can become a viable alternative to the current electricity system by initially focusing on communities mainly consisting of egalitarian households as early adopters of the innovation, developing the innovation, and broadening the scope to other households in later stages of the mainstreaming process.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:70 social sciences in general
Programme:Environmental and Energy Management MSc (69319)
Link to this item:https://purl.utwente.nl/essays/92677
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