University of Twente Student Theses
Customer’s appreciation of the use of nudging techniques by supermarkets to enhance food waste reductions at the household level in Catalonia (Spain).
Medina, S. (2022) Customer’s appreciation of the use of nudging techniques by supermarkets to enhance food waste reductions at the household level in Catalonia (Spain).
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| Abstract: | It is estimated by the Food and Agriculture Organization of the United Nations (FAO) that around one third of the food produced with human consumption purposes is lost or wasted, that equals to large amounts of resources being misused throughout the food supply chain. Taking into consideration that around one million people suffer from malnutrition, this challenge is not only an economic or environmental problem, but also an ethical one. The focus of this research is food waste at household level. Basically, because food waste occurs mainly at households (more than 40%). In Catalonia, an autonomous community of Spain, each citizen wastes an average of 39,4 kg of food annually, supposing a total of 262.471 annual tones, equivalent to the use of 20% of the useful agricultural surface of Catalonia. The aim of the research is to understand which techniques a supermarket could incorporate to help their clients generate less food waste in a way they would appreciate them. |
| Item Type: | Essay (Master) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 70 social sciences in general |
| Programme: | Environmental and Energy Management MSc (69319) |
| Link to this item: | https://purl.utwente.nl/essays/92816 |
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