University of Twente Student Theses


Understanding characteristics of grocery shopping trips

Morillo Hernandez, J.K. (2022) Understanding characteristics of grocery shopping trips.

[img] PDF
Abstract:One of the most significant reasons for a trip is to do grocery shopping. In fact, according to the Dutch National Travel Survey (NTS), there are more trips made for shopping than for work and almost three-quarters of these shopping excursions are for groceries (Veenstra, Thomas, & Tutert, 2010). But little is known about this type of trip in the Netherlands, therefore, this thesis is about to describe characteristics of grocery shopping trips. The main goal of this research assignment is to properly analyse the data acquired from a dataset provided by Mobidot using statistical approaches in order to gain a better understanding of grocery shopping trips. In order to accomplish so, the variables affecting the frequency of grocery shopping and modes of transportation choice for this activity were examined. A negative binomial regression model was performed to evaluate the relation between the frequency of trips and the independent variables. The goal is to identify with certainty which socio-demographic and spatial factors are most important, which can be not taken into account, and how these factors relate to predicting the frequency of grocery shopping trips. Besides that, a multinomial logit model allowed for determining the probability that an individual chooses an alternative mode of transportation based on the independent variables. Among the primary findings was that the distance to the supermarket has a substantial impact not only on the number of trips to the supermarket but also on the mode choice. For example, when the distance is less than 2 kilometers, the frequency of trips increases, and greener modes of transportation are more likely to be chosen. Furthermore, as the time spent at the supermarket increases, fewer trips are done per month and car became the most probable mode of transportation. From the socio-demographic characteristics, it was found that annual income has an inverse relation to the frequency of trips and that individuals that have a lower income are more likely to use bikes or to walk for this activity. Finally, it is suggested to have more in-depth analysis for this type of trip because other factors may also influence this topic. For instance, the growth of e-bikes could have a positive impact on the mode choice since they are more cost-effective for short trips. Additionally, as the Netherlands focuses on promoting cycling, it could be that in a near future, the predominant transportation mode for short-distance related activities changes from car to bike. Another factor that could affect this type of trtrip is the increasing delivery services offered by the supermarkets in the Netherlands.
Item Type:Essay (Bachelor)
Faculty:ET: Engineering Technology
Programme:Civil Engineering BSc (56952)
Link to this item:
Export this item as:BibTeX
HTML Citation
Reference Manager


Repository Staff Only: item control page