University of Twente Student Theses
The impact of self-service technology on sustainable consumption of supermarket customers
Oltwater, Bart (2022) The impact of self-service technology on sustainable consumption of supermarket customers.
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Abstract: | this research aims to explore and evaluate the use of self-service systems in relation to sustainable consumption as well as the role of green purchase intentions of supermarket customers. Furthermore, we want to investigate the influence of socio-demographic characteristics on self-service technology and sustainable consumption. The following research question has been formulated: “To what extent do online shopping and self-scanning, as forms of self-service technology, and green purchase intentions affect sustainable consumption of Dutch supermarket customers living in Twente?”. To answer the research question, a survey was conducted for which online questionnaires were distributed among Dutch respondents. The data is analyzed to test the impact of self-service technology on sustainable consumption using SPSS. Regression analysis, multiple regression, t-test, and ANOVA were used to test the associated hypotheses. A Sample of 505 respondents was obtained. Results show that there is no relationship between self-service technology and sustainable consumption and that green purchase intentions are strongly related to sustainable consumption but does not act as a moderator. In addition, we found that all socio-demographic characteristics have in influence on self-service technology and sustainable consumption except for gender on sustainable consumption and Income on self-service technology. |
Item Type: | Essay (Master) |
Faculty: | BMS: Behavioural, Management and Social Sciences |
Subject: | 70 social sciences in general |
Programme: | Business Administration MSc (60644) |
Link to this item: | https://purl.utwente.nl/essays/93081 |
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