University of Twente Student Theses

Login

The impact of self-service technology on sustainable consumption of supermarket customers

Oltwater, Bart (2022) The impact of self-service technology on sustainable consumption of supermarket customers.

[img] PDF
1MB
Abstract:this research aims to explore and evaluate the use of self-service systems in relation to sustainable consumption as well as the role of green purchase intentions of supermarket customers. Furthermore, we want to investigate the influence of socio-demographic characteristics on self-service technology and sustainable consumption. The following research question has been formulated: “To what extent do online shopping and self-scanning, as forms of self-service technology, and green purchase intentions affect sustainable consumption of Dutch supermarket customers living in Twente?”. To answer the research question, a survey was conducted for which online questionnaires were distributed among Dutch respondents. The data is analyzed to test the impact of self-service technology on sustainable consumption using SPSS. Regression analysis, multiple regression, t-test, and ANOVA were used to test the associated hypotheses. A Sample of 505 respondents was obtained. Results show that there is no relationship between self-service technology and sustainable consumption and that green purchase intentions are strongly related to sustainable consumption but does not act as a moderator. In addition, we found that all socio-demographic characteristics have in influence on self-service technology and sustainable consumption except for gender on sustainable consumption and Income on self-service technology.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:70 social sciences in general
Programme:Business Administration MSc (60644)
Link to this item:https://purl.utwente.nl/essays/93081
Export this item as:BibTeX
EndNote
HTML Citation
Reference Manager

 

Repository Staff Only: item control page