University of Twente Student Theses
Integrating user centred product planning approaches in multi- product tech companies
Cervone, B. (2022) Integrating user centred product planning approaches in multi- product tech companies.
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| Abstract: | This study aims at exploring and developing an approach for user-centred product planning for product managers in multi-product tech companies. Applying the Design Thinking methodology in this research project allows for product managers to be involved in the design process as a whole. From research and interviews with product managers it can be seen that there is a global understanding of the importance of a shift in focus towards user experience rather than product features while planning, but that there are no clear means yet to facilitate this. Through co-design with product managers as well as individual prototyping, a lo-fi prototype of a planning tool is developed and tested. The results show that the prototype successfully facilitated multi-product planning and shifted the focus from features to experiences. The methodology used can be reproduced in analogous companies and the results can be used as a starting point to continue adapting and developing the approach. |
| Item Type: | Essay (Master) |
| Clients: | Teledyne Flir, Taby, Sweden |
| Faculty: | EEMCS: Electrical Engineering, Mathematics and Computer Science |
| Programme: | Interaction Technology MSc (60030) |
| Link to this item: | https://purl.utwente.nl/essays/93216 |
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