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Integrating user centred product planning approaches in multi- product tech companies

Cervone, B. (2022) Integrating user centred product planning approaches in multi- product tech companies.

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Abstract:This study aims at exploring and developing an approach for user-centred product planning for product managers in multi-product tech companies. Applying the Design Thinking methodology in this research project allows for product managers to be involved in the design process as a whole. From research and interviews with product managers it can be seen that there is a global understanding of the importance of a shift in focus towards user experience rather than product features while planning, but that there are no clear means yet to facilitate this. Through co-design with product managers as well as individual prototyping, a lo-fi prototype of a planning tool is developed and tested. The results show that the prototype successfully facilitated multi-product planning and shifted the focus from features to experiences. The methodology used can be reproduced in analogous companies and the results can be used as a starting point to continue adapting and developing the approach.
Item Type:Essay (Master)
Clients:
Teledyne Flir, Taby, Sweden
Faculty:EEMCS: Electrical Engineering, Mathematics and Computer Science
Programme:Interaction Technology MSc (60030)
Link to this item:https://purl.utwente.nl/essays/93216
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