University of Twente Student Theses
Organizational word of art, NFT’s and digital skills : A means to an end : are NFT’s the means to explore the legitimacy of digital artworks?
Ciobanu, Vlad-Radu (2022) Organizational word of art, NFT’s and digital skills : A means to an end : are NFT’s the means to explore the legitimacy of digital artworks?
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| Abstract: | Non-Fungible Tokens (NFT’s) take a new perspective over traditional art, by digital artists having massive successes through their digital art without traditional gatekeepers. This is an enlightening example of how technology created institutional change in the art world sector. Some consider NFT’s a fraud and their digital ownership is questionable, while others posit that aspects such as transparency, security, and agency, combined with the vulnerable traditional concept of art, have the potential to improve the art sector. For this, the legitimation process should take place. Before this, technology should also be met by social change. This paper focuses on how institutional changes are being made by individuals, how they are caused, and what is needed for them to take place. Thus, the research question is: How are institutional entrepreneurs using NFT technology as a method to populate existing institutions, such as museums, with digital art? The sample consists of 17 institutional entrepreneurs. The study is carried out through semi-structured interviews and shows that NFT’s are not considered art intrinsically, but a medium where artists have more autonomy. Moreover, it represents a democratic tool where the artists do not depend necessarily on a prestigious institution to promote their work. However, this comes with a trade-off, due to the power that traditional institutions still hold over the art world. |
| Item Type: | Essay (Master) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 05 communication studies |
| Programme: | Communication Studies MSc (60713) |
| Link to this item: | https://purl.utwente.nl/essays/93238 |
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