University of Twente Student Theses


Comparing the intent to use autonomous vehicles between rural and urban areas

Gale, Michael (2022) Comparing the intent to use autonomous vehicles between rural and urban areas.

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Abstract:Autonomous vehicles have the potential to change mobility as we know it. And with many major car manufacturers and tech giants developing and testing autonomous vehicles, it may seem like we will see widespread use on our roads soon. However, prediction about when autonomous vehicles will be adopted differs greatly from a few years to over seventy years. Most research is currently focused on urban areas with tech hubs like cities and universities at the forefront of testing, leaving other potential beneficial areas like rural ones out of the equation. These areas stand to gain a lot from autonomous vehicles as they could improve mobility and accessibility. This research compares rural and urban populations to identify the different factors that lead to intent and, ultimately, the adoption of autonomous vehicles—using the most current multi-level model for adopting autonomous vehicles (e.g. MAVA) developed by Nordhoff et al. in 2019. With this information, legislation makers, tech developers and researchers can develop new strategies and theories or change their focus related to the intention to use of autonomous vehicles for the broad public.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Communication Studies MSc (60713)
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